Cookie Policy

What cookies are

Cookies are small files that a website may store in a user's browser or device when they visit a page.

They are used to enable technical functions, remember certain preferences, protect the site, and obtain general information about its performance.

Similar technologies may also be used, including tags, pixels, local storage, and technical identifiers.

Types of cookies

Depending on their purpose, the site may use the following categories:

• Essential: enable basic functions, security, and technical operation.
• Preference: remember choices made while browsing.
• Analytics: help us understand how the site is used.
• Advertising: help measure campaigns or provide more relevant communications.
• External content: may be set by videos, maps, forms, or services embedded from other platforms.

Essential cookies

Essential cookies allow the site to operate correctly and maintain basic security measures.

They may be used to manage sessions, protect forms, prevent misuse, remember a consent choice, or maintain technical settings.

These cookies are not primarily used to create advertising profiles and, due to their nature, some may be necessary to provide a requested service.

Analytics and measurement cookies

Advanize may use measurement tools, such as Google Analytics and Google Tag Manager, to gain a general understanding of how the site is used.

These tools may collect technical and browsing data, such as pages visited, approximate session duration, device, browser, country, or traffic source.

The information obtained is used to analyze performance, identify errors, and improve content, navigation, and user experience.

Advertising cookies

When the relevant integrations are active, Advanize may use technologies such as the Meta Pixel or other advertising measurement tools.

These technologies help evaluate campaign performance, determine whether a visit came from an advertisement, and improve the relevance of future communications.

The availability and use of these technologies may depend on the user's consent preferences and the configuration currently active on the site.

Third-party cookies

Some embedded services may set their own cookies or technical identifiers. This may occur when using tools from Google, Meta, video providers, maps, forms, or security services.

Processing performed by these providers is subject to their respective privacy policies, terms, and settings.

Advanize recommends reviewing each provider's policies for detailed information about their practices.

How to manage cookies

Users may accept, reject, or limit certain cookie categories through the consent mechanism available on the site, where applicable.

Cookies may also be deleted or blocked through browser settings. The steps vary depending on the browser and device used.

• Review stored cookies.
• Delete existing cookies.
• Block third-party cookies.
• Configure alerts before accepting a cookie.
• Use private browsing modes.

Blocking essential cookies may affect technical functions or prevent certain parts of the site from operating correctly.

Cookie duration

Some cookies are temporary and disappear when the browser is closed. Others may remain stored for a specific period or until the user deletes them.

Their duration depends on their purpose, the settings applied, and the provider responsible for each technology.

Personal information and privacy

To learn how Advanize collects, uses, retains, and protects personal information, please review our Privacy Policy .

Updates to this policy

We may update this Cookie Policy when the tools used, the site's features, or applicable requirements change.

The current version will be the one published on this page and will indicate its latest revision date.